Modern Air Filtration Corporation is a Canadian air filtration manufacturer serving commercial, industrial, institutional, and residential markets. We manufacture and supply a wide range of air filtration products and are continuing to expand our digital sales, lead generation, and online presence.

We are looking for an experienced, hands-on Performance Marketing & CRO Manager who can take ownership of our paid advertising, website conversion performance, landing pages, lead generation strategy, tracking, and marketing analytics.

This is not a role for someone who only knows how to “run ads.”

We are looking for someone who understands the full customer journey — from the first Google search or Meta ad click all the way through to an inquiry, quote request, phone call, online purchase, or long-term customer.

What You’ll Be Responsible For:

You will manage and continuously improve our paid acquisition and conversion strategy across Google, Meta, and our websites.

Your responsibilities will include:

Manage and optimize Google Ads, including Search, Shopping, Performance Max, Display, and remarketing campaigns where appropriate.
Manage Meta Ads across Facebook and Instagram.
Build campaign structures around products, customer segments, industries, geography, and buyer intent.
Perform keyword research, competitor research, audience research, and search-term analysis.
Manage daily, weekly, and monthly advertising budgets.
Continually improve:
- ROAS.
- cost per lead.
- cost per acquisition.
- conversion rate.
- lead quality.
- revenue generated from paid advertising.
Identify campaigns, keywords, audiences, and products that deserve more budget — and cut wasted spend quickly.
Build and optimize high-converting landing pages for specific campaigns, industries, products, and customer types.
Develop landing-page messaging, headlines, CTAs, forms, layouts, offers, and conversion flows.
Perform ongoing CRO — Conversion Rate Optimization.
Create and manage A/B tests for:
- landing pages.
- headlines.
- CTAs.
- forms.
- pricing/promotions.
- ad creative.
- offers.
Improve website conversion paths for both B2B leads and e-commerce customers.
Work with our internal team or designers to develop effective ad creative.
Recommend new campaign concepts, offers, promotions, bundles, and lead magnets.
Set up and maintain accurate conversion tracking.
Work with:
- Google Analytics 4.
- Google Tag Manager.
- Google Ads conversion tracking.
- Meta Pixel.
- Meta Conversions API.
- call tracking.
- form tracking.
- e-commerce tracking.
Ensure attribution and reporting are accurate enough to make real business decisions.
Build clear dashboards showing what is working, what is not, and where money should be allocated.
Review competitors regularly and identify opportunities in paid search, paid social, SEO landing pages, and offers.
Analyze user behaviour and identify areas where visitors are dropping off.
Recommend website improvements based on data rather than opinion.
Work closely with management to establish monthly revenue and lead-generation targets.
Help develop the company's broader digital growth strategy.

What We Are Looking For:

We are looking for someone with proven experience producing measurable results.

The ideal candidate will have:

4+ years of hands-on performance marketing experience.
Strong experience managing Google Ads accounts with meaningful monthly budgets.
Strong experience with Meta Ads Manager.
Demonstrated ability to improve ROAS, CPA, CPL, and conversion rates.
Strong understanding of Google Search campaigns and high-intent keyword strategy.
Experience managing both B2B lead-generation and e-commerce campaigns is highly desirable.
Strong understanding of landing-page design and conversion psychology.
Hands-on CRO experience.
Experience creating or directing landing pages using platforms such as WordPress, Shopify, Webflow, Unbounce, Instapage, or similar.
Strong Google Analytics 4 and Google Tag Manager experience.
Strong knowledge of conversion tracking and attribution.
Experience with Meta Pixel and Conversions API.
Ability to interpret data and make budget decisions quickly.
Excellent copywriting instincts for advertising and landing pages.
Ability to work independently and take ownership of results.
Strong attention to detail.

Please DO NOT Apply If:

Your experience is primarily posting organic social-media content.
You depend entirely on agencies or freelancers to manage campaigns for you.
You only know basic boosted Facebook posts.
You cannot demonstrate measurable advertising results.
You do not understand conversion tracking.
You have never built or optimized a landing page.
You cannot explain the difference between clicks, conversions, qualified leads, CPA, CAC and ROAS.

Modern Air Filters Corporation

Digital Marketing Google Ads, Meta Ads & CRO

About the Job